Today on eBloggingHow, I’ve decided to discuss one of the most lucrative and critical task i.e., how to do keyword research. I know you want to host a massive amount of traffic and extensive engagement but is it possible without doing proper keyword research? Certainly not. In fact, there are number of other factors which plays a critical role in ranking your blog post but what you should know before going after other factors is “which keywords to target and how”. There is no point in writing a full 1000 words article which ends up in getting no traffic from search engines. Now, some will argue that it’s good to create a community around your blog rather than depending on search engines. Yes, I agree! but how do you make community around your blog if it’s fairly new? Off course, you should write articles for your readers but this doesn’t mean that you shouldn’t take care of search engine optimization. Right? So, let’s begin with what exactly is keyword research, what are the free keyword research tools available and how to do proper keyword research.
What is Keyword Research?
Keyword research is the task of finding those keywords and/or phrases which are used by users to search through search engines such as Google, bing and Yahoo. For example, when you open Google and start typing “how to do keyword research”, the entire sentence would be called a keyword and/or phrase. So, for a basic user, the term that you’re using to search on the internet is called keyword.
Who Uses Keyword Research Tools and Why?
Internet marketers, niche website owners and bloggers are the ones who makes use of keyword research tools. They take help of various free as well as premium keyword research tools to extend their research and find new keywords. Most of the internet marketers and niche bloggers uses these research tools to make money by promoting and selling products (affiliate marketing).
Free Keyword Research Tools
Google Keyword Research Tool – It is one of the best free available research tool for the internet marketers and bloggers. In fact, I will be using Google keyword research tool in this article so that you don’t really need to buy any expensive software. The terms used in these tools are most probably common for many tools.
SEMRush – It’s not the perfect tool to do extensive keyword research but it does tells you the incoming or related search queries used by a user to visit the respective website.
Tools That Offer Free Trials
Keyword Elite – They are the best in what they offer. Keyword elite brigs deep and extensive research of the keywords to the table. It also helps you dominate niche marketing, blogging, adwords and search engine marketing. As a bonus, they are offering free trial to searchmarketingelite.com.
KeywordXtreme (Version 4) – KeywordXtereme is a perfect tool for internet marketers. It can help you find long tail keywords with minimum efforts. In addition to this, it pulls data from various sources and not just the Google keyword research tools. Interestingly, the developer is promising money back guarantee.
How to Do Keyword Research
In this guide, I’ll be using Google Keyword tool and therefore I would recommend you to use the same to get initial impression of how exactly this thing works. You can later buy any premium product that I’ve mentioned above. Click here and arrive at the window that I’ve shown below.
PS: If you’re redirected to new tool’s window, simply click on the small notification which appears over at the top and go back to the old.
If you observe the screenshot above, I’ve numbered bunch of elements purposely. These are the terms we will be discussing throughout the guide most frequently. In fact, these elements are enough to do your keyword research. So, instead of talking about them briefly I’ll get started with one example keyword.
For this guide, I’m choosing “keyword research” as our term.
OK, here I’ve just revealed one secrete. What’s that? I’m targeting same keyword within this article.
- Enter your keyword in the area given in front of “Word or phrase(1)”
- Uncheck the box which says “only show ideas closely related to my search terms(2)”
- Select your target country(3)
- Change match type(4) to “exact”.
Below is the screenshot of how it will appear once you do the steps that I’ve mentioned above. And don’t worry, I’ll be explaining these terms shortly after this screenshot.
Let’s talk about the changes that we have carried out and the respective terms.
The first term that we have is word or phrase. This is the place where you put your keyword.
The second term that we have is a checkbox which says “only show ideas closely related to my search terms”. What does it mean? It simply means that if you’re searching for “keyword research” and if you uncheck it, it will show extensive set of keywords which includes words such as “free keyword research tools” or “how to do keyword research” etc.
The third option let’s us narrow down the audience by choosing particular target country. In my case, I’m targeting United states.
The last fourth block talks something about “match types”. There is a lot to explain here and let’s get to them slowly and steadily. It’s important to learn what these terms mean.
Difference between Broad, Exact and Phrases
I’ll explain these terms by taking one example that we have been playing around for a while. The keyword that we are using in this article is – keyword research.
Broad match is the default option that is selected in Google Keyword research tool. Each part of the keyword gets added into the results. Let’s take an example for this instance. As shown above, if our keyword is “keyword research” then anything that is searched with “keyword” or “research” or “keyword research” is added in search results. In short, it is an aggregate search volume.
Phrase match search is something that goes like this. Suppose you’re searching with “keyword research” then the search volume number returned will also include traffic for our main keyword as well as phrases like “free keyword research tools”, “how to do keyword research” etc. This number is bit accurate than what broad search shows.
As the word suggest, it will only bring volume of results which posses these two words (or rather I must say the entire keyword) and nothing else. So, here, the results would only account for the total number of searches for the exact term “keyword research”. This is most appropriate or closed number that you can expect from the respective keyword.
Ok! So, I assume that these three terms clear to you and you would better be knowing why we are using exact match type. We don’t really wanna have the inflated estimation of traffic. Right?
Now, once you’ve filled up these details, hit search button and you’ll see some numbers and keywords like what is shown below.
Well, there are about 9-10 columns right there. You can turn these columns on by clicking on columns button and selecting all. The button is present on the right top corner of the highlighted area.
The terms that we need to get used to are global searches and local monthly searches. It’s important to select the target country because the local monthly searches estimation is calculated accordingly.
The local monthly searches is rough estimated(but very precise if you choose “exact” in match type) number of how many times the term was used by users residing in respective target country.
What is best number for local monthly searches?
You should target those keywords which are having local monthly searches of 2500+. That’s my recommendation and others may tell you some different number; however it would be somewhere around it.
Right below our keyword, click on research tools and you’ll have some more ideas and terms that are used by users.
Secrete Tip: These different variations of keyword can be used to target the back-links to your blog through guest posting. For example, I will link back to this article(in guest post) by using “keyword research guide” as my term. This way, I’ll be able to diversify my terms and make it look more natural.
Featured image credits – onlinemargetingrant.com.
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